Joining your area's Chamber of Commerce can be a smart move for your business. Because businesses that participate in this group promote each other and work together, your own business can grow and prosper quickly. Here are the top reasons why you should join your local chamber of commerce.
Increase your visibility in the community
As a new member of the chamber, you may be listed in the chamber newsletter, e-newsletter, on Facebook and can have the opportunity to be highlighted in other chamber publications. You also can grow your business by advertising with the chamber and sponsoring events.
Chamber events and programs
Chamber events and programs provide members with great opportunities to get to know new people and expand their prospect base. Chamber events are innovative and fun ways to help members meet potential customers, clients and vendors.
Membership brings credibility to your business
You can increase positive perception among consumers and business owners when you’re identified as a member of a chamber of commerce. If you make it known that your product or service makes great client or employee gifts, you could wind up with a very nice flow of business from your fellow members.
Make business contacts
The chamber’s fundamental mission is to generate more business activity for the community. The chamber initiates more business-to-business commerce and more opportunities for networking and connecting local professionals than is available through most other local organizations.
Promotion and publicity
With a chamber membership, you can reach potential clients through member exclusive advertising and opportunities for business-to-business advertising and publicity.
Acquire customer referrals
Every day, your local chamber receives calls from individuals and businesses looking for potential vendors, and chamber members typically recommend chamber members.
Create networking opportunities
Chambers have numerous committees and serving on one of them provides numerous networking opportunities as well as professional leadership development. You can build your business while promoting developments of keen interest to local businesses and the community at large.
Receive chamber newsletters
Newsletters provide new member information, interesting information about operating a local business, articles about the local community, a community calendar and details about up-and-coming chamber events, among other things. But don't send more then 2-4 letters a week, it could be annoying.
If you still don’t think you have time to join and participate in your local chamber of commerce, consider the following:
- Most consumers think that being active in the local chamber of commerce is an effective business strategy overall. It’s for communicating to consumers that a company uses good business practices and communicating that a business is reputable.
- If a company shows that it’s highly involved in its local chamber (e.g., sits on the chamber board), consumers are more likely to think that its products stack up better against its competition.
- When a consumer thinks that a company’s products stack up better against the competition because the company is highly involved in its local chamber of commerce, it is because he or she infers that the company is trustworthy, involved in the community and is an industry leader.
- When consumers know that an insurance company is a member of the chamber of commerce, they are more likely to consider buying insurance from it.