The Modern Marketing Journey... and why "Google" is a verb
Jennifer Jurgens of 1 Bold Step will be sharing insights on how the evolution of marketing and the modern buyer (both business-to-business and business-to-consumer) has drastically changed how businesses must market themselves if they want to stay relevant in the digital age. Buyers no longer go from seeing an interesting ad to directly chatting with a sales representative. They google everything and educate themselves first.
Join Jen as she discusses how marketers are finding that the majority of the customer journey is now digital, meaning technology is at the core of nearly everything they do to attract prospects. She'll share tips on how to adapt to these changes and how marketing is now a process and therefore can be tracked and improved.